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With the chips down for Ronald, Moscow hopes fans will be lovin’ ...

World

With the chips down for Ronald, Moscow hopes fans will be lovin’ Tasty

Opening of 15 rebranded McDonald’s in Russia could test its economic success in becoming more self-sufficient

Reuters

McDonald’s restaurants flung open their doors in Moscow again on Sunday under new Russian ownership and a new name: Vkusno & tochka, which translates as “Tasty and that’s it”.

The new, post-war dawn for Russia’s fast-food scene will initially see 15 rebranded restaurants open in and around the capital after the US fast-food king turned its back on the country for ethical reasons over the invasion of Ukraine.

The reopening of the outlets, three decades after McDonald’s first opened in Moscow in a symbolic thaw between East and West, could provide a test of how successfully Russia’s economy can become more self-sufficient and withstand Western sanctions...

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