Solar power and battery storage will be the mega test for Tesla
The company is pushing solutions for homes and the grid, but expertise and product shortages are posing problems
Elon Musk has long insisted Tesla is more than just a carmaker. Now that vision, which for years has taken a back seat to the challenges of vehicle production, is coming into focus. In 2022 Musk’s electric auto company is making a serious effort to become a more important supplier of energy storage, for people’s homes and the power grid.
“Over time, we think the demand for stationary storage is going to be at least as high as the demand for vehicles,” Musk said during the company’s annual shareholder meeting in October.
In households, Tesla is angling for comparisons to Apple’s hardware ecosystem, which tends to push people who’ve bought in to buy more. Lots of customers already have the trifecta of key Tesla products: an electric car in the driveway, solar panels or a Tesla Solar Roof up above and a home battery called the Powerwall in the garage (or maybe rigged up outside). “Tesla’s core concept is to make the house as energy-independent and self-reliant as possible,” said Pol Lezcano, an analyst for BloombergNEF. “The idea is to have a Tesla-powered home.”..