Heavyweights on the ropes for using fame to ‘lure’ crypto ...

World

Heavyweights on the ropes for using fame to ‘lure’ crypto investors

Kim Kardashian and Floyd Mayweather have been sued after they were paid to hype up cryptocurrency EthereumMax

Peter Blumberg

Kim Kardashian and Floyd Mayweather Jr have been sued for allegedly scamming investors in a cryptocurrency called EthereumMax (EMAX).

The reality television star and ex-boxing champion were paid to hype the blockchain-based digital tokens to their fans, “causing investors to purchase these losing investments at inflated prices”, according to the complaint filed in a Los Angeles federal court. Former Boston Celtic player Paul Pierce was also named as a defendant in the suit.

Kardashian was called out in September by a UK financial regulator for luring her 250-million Instagram followers into the “crypto bubble with delusions of quick riches”...

This article is reserved for Sunday Times Daily subscribers.
A subscription gives you full digital access to all Sunday Times Daily content.

Sunday Times Daily

Already subscribed? Simply sign in below.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.