Reinvention of the wheel: Nigerian turns tyres into ‘black gold’

World

Reinvention of the wheel: Nigerian turns tyres into ‘black gold’

Shrewd businesswoman now has a workforce of 128 to make in-demand products out of rubber rubbish

Fikayo Owoeye and Seun Sanni

In Nigeria, a country heavily reliant on revenues from its oil exports, entrepreneur Ifedolapo Runsewe has identified another type of black gold: used car tyres.

She has set up Freetown Waste Management Recycle, an industrial plant dedicated to transforming old tyres into paving bricks, floor tiles and other goods that are in high demand in Africa’s most populous nation.

“Creating something new from something that will otherwise be lying somewhere as waste was part of the motivation,” Runsewe said at her factory in the city of Ibadan in southwestern Nigeria...

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