Big shake-app: Facebook crash makes small businesses use other ...

World

Big shake-app: Facebook crash makes small businesses use other platforms

Worldwide outage shows just how much of the world relies on Facebook’s services, leading to renewed criticism of market hoarding

Clara Molot

During Facebook’s global outage on Monday, online clothing boutique Exul recorded no sales for the first time since it opened last November. 

“Every day counts, every penny counts for a small business,” said owner Porsche Jones. 

Jones doesn’t have a large marketing budget, so she relies on Facebook and Instagram to target and communicate with potential customers. “As long as I’m active on social media, I’m producing some kind of value,” she explained. But when a technical issue kept Facebook’s social media properties, including Instagram and WhatsApp, offline for almost six hours, Jones couldn’t post pictures of new merchandise or news of a sale...

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