Could Facebook’s ‘North Star’ see the platform heading south?

World

Could Facebook’s ‘North Star’ see the platform heading south?

Zuckerberg’s inner circle, that boosted its user base at all costs, may harm the company’s reputation

Parmy Olson

How do you add guardrails into a product that was built for constant interaction? A deluge of documents leaked out of Facebook led to bombshell reports in The Wall Street Journal last week highlighting harms — from unfair treatment of users to human trafficking — that the company partly ignored and then hid from public view. Facebook pushed back on the reports at the weekend, saying they didn’t tell the whole picture. 

But the company’s former chief security officer offered this take on the leaks:

In other words, employees blew the whistle because no matter how high up the chain they went with concerns, they still hit resistance from Facebook’s management, in particular from its “growth team”. This is the tiny but powerful group of people who came together more than a decade ago to focus not just on adding more users, but keeping them regularly engaged. ..

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