Talc about ‘pulling a gun’ on your consumers and reputation

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Talc about ‘pulling a gun’ on your consumers and reputation

African American women have accused J&J of targeting them when it knew its powders caused ovarian cancer

Jef Feeley

Johnson & Johnson (J&J) is being sued for allegedly marketing baby powder to black women even though it knew the product could cause ovarian cancer.

The US’s National Council of Negro Women filed the case on Tuesday against the world’s largest maker of healthcare products for going after African-American women through “deceptive marketing” that included handing out free samples of its talc-based powders at beauty parlours and running advertising campaigns.

“Internal documents demonstrate J&J targeted those advertisements to black women, knowing that black women were more likely to use the powder products and to use them regularly,” according to the complaint, which seeks a finding of liability, warnings and a medical monitoring programme funded by the company. “We now know what J&J knew long before it pulled its talc-based products from the market — that J&J’s powder products can cause ovarian cancer.”..

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