Croc smiles all over the place: shoe brand bites back

World

Croc smiles all over the place: shoe brand bites back

The company makes a ‘big statement’ with lawsuits as copycats clog the market

Christopher Yasiejko and Todd Shields

The ungainly but comfy Crocs clogs reached new heights of popularity during the pandemic as not only the ideal work-from-home shoe but as a fashion statement spotted on the feet of Justin Bieber and on the Oscar red carpet worn by Questlove.

With that popularity, however, also came copycats that has the manufacturer suing Walmart, Hobby Lobby Stores and 19 other companies alleging trademark infringement related to the shoes.

Crocs said in a complaint filed in Denver that a “rise in consumer online shopping has enabled the sale of infringing footwear on an unprecedented scale”. In a separate action, Crocs has asked the US International Trade Commission to issue an import ban of shoes that copy its trademarked name or designs...

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