Fake itch scratched after court drops bombshell on Marilyn merch

World

Fake itch scratched after court drops bombshell on Marilyn merch

Authentic Brands can now freeze virtual stores’ assets, but it wasn’t easy and doesn’t solve the problem, say experts

Susan Decker

Nearly six decades after her death, Marilyn Monroe is still a popular choice for mugs, T-shirts, jewellery and other products using her name — even illegally.

Authentic Brands Group, which owns the rights to the late movie star’s name and the phrase “Diamonds are a Girl’s Best Friend”, popularised by her most famous song, has won a court order freezing the assets of dozens of virtual storefronts selling counterfeit goods.

The company said in court documents it works with marketplaces such as Amazon.com, Alibaba, eBay, Joom and Wish to shut down the sites, but it’s not enough. Court filings lay out an elaborate and often covert operation to identify the counterfeiters, file lawsuits and seek judicial orders before the shopfronts knew they were being targeted...

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