The world’s biggest maker of renewable diesel says it’s creating a new market for low-carbon jet fuel as passengers slowly return to the skies.

Neste Oyj is betting that sustainable aviation fuel, SAF, will appeal to businesses eager to cut carbon emissions. The company also expects the fuel’s higher price won’t be an obstacle, as post-pandemic air travel resumes with a more climate-conscious mindset.

“People will start flying again, but then they want to fly in a more sustainable way,” CEO Peter Vanacker said in an interview. “Just like we did with renewable diesel, we are creating this market.”..