Bing it on! Microsoft is eager to fill Google’s shoes in Oz
Australia’s new laws could make Google’s maligned rival the main search engine in the country
Software giant Microsoft Corp is confident its search product Bing can fill the gap in Australia if Google pulls its search engine over required payments to media outlets, Prime Minister Scott Morrison said on Monday.
Australia has introduced laws that would force internet giant Google and social media heavyweight Facebook Inc to negotiate payments to domestic media outlets whose content links drive traffic to their platforms.
However, the Big Tech firms have called the laws unworkable and said last month they would withdraw key services from Australia if the regulations went ahead. Those services include Google’s search engine, which has 94% of the country’s search market, according to industry data...