It’s no mystery why China’s youth is so obsessed with these ...

World

It’s no mystery why China’s youth is so obsessed with these dinky toys

A Beijing toy maker is set to list in Hong Kong on Friday, thanks to millennials’ obsession with its mystery boxes

Sophie Yu and Brenda Goh

Taking pride of place in 28-year-old Beijing lawyer Wu Ge’s bedroom are dozens of small figurines displayed on clear plastic shelves — from cherubic dolls to characters from Japan’s Pokemon series.

Wu estimates that she has spent more than 5,000 yuan (about R11,500) in the past three years buying the pieces from Chinese toy seller Pop Mart International Group, amassing a collection of more than 80.

Millions of young Chinese toy lovers such as Ge are behind the popularity of Pop Mart, a Beijing-based company due to list in Hong Kong on Friday after raising $676m (about R10,2bn) in an initial public offering (IPO) that priced at the top of its range, valuing the decade-old firm at as much as $7bn (about R105bn)...

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