iPhone delay looks set to see Apple keep the doctor away

World

iPhone delay looks set to see Apple keep the doctor away

The tech giant’s annual launch will focus on its iPad, but the star of the show is sure to be its smartwatch

James Titcomb

For a company that has often traded on the element of surprise, the cadence of Apple’s most important product release has become reliably uniform in recent years.

Every September, the company gathers a few hundred industry-watchers and the world’s media inside a custom auditorium at its Silicon Valley campus, with millions more watching from home. A spate of well-rehearsed device and software announcements follows, always culminating in the main event of a new iPhone, which reliably goes on sale a week later.

Financial realities have enforced this structure. A September release hits the sweet spot by falling close enough to Christmas, while giving time to produce the iPhones in the required millions...

This article is reserved for Times Select subscribers.
A subscription gives you full digital access to all Times Select content.

Times Select

Already subscribed? Simply sign in below.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.