‘Alexa, tell me my deepest desires’: yep, she’s getting a lot ...


‘Alexa, tell me my deepest desires’: yep, she’s getting a lot brainier

The creator of the smart device that’s in more than 100 million homes talks about what’s on the horizon

Robin Pagnamenta

It’s the household device people love to hate. Ever since Amazon unleashed Alexa in 2014, more than 100 million of its Echo and Dot gadgets have been installed in homes around the world.

From Bristol to Brasilia and Boston, consumers have embraced the voice assistant devices for everything from playing their favourite music to booking movie tickets, finding recipes or keeping track of their sports teams. But for Alexa’s creator and head scientist, Rohit Prasad, this is only the beginning.

In future, brace yourselves for a far brainier Alexa – which intuitively understands our needs and desires and becomes a proactive companion, prodding us into things we should or shouldn’t do rather serving us as a passive assistant...

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