Is Bosh! great nosh or a load of tosh? Meet the vegan Jamie ...


Is Bosh! great nosh or a load of tosh? Meet the vegan Jamie Olivers

The food philosophers vacillate between meatless evangelism and ‘just making tasty food’. It’s a bit hard to swallow

William Sitwell

I’m in the basement of a newly built terrace in Clapham, London. Part studio, part kitchen, part shared house, this is the engine room of a modern-day food phenomenon called Bosh! From here, daily vegan cooking videos are posted to a Facebook page and viewed by more than 25 million people a month.

Bosh! are sitting in front of me. Early 30s, lean, clean and bearded, the two school friends from Sheffield are the blokey new philosophers of a meat-free generation – dubbed the “vegan Jamie Olivers”.

Until now, Henry Firth and Ian Theasby have devoted their energies to encouraging people to share in their passion for plant-based eating; the emphasis being on its colourful, light and tasty qualities. This they have done with astonishing success. It started in 2016, when they posted a video recipe for a “healthy sushi cake” on Facebook. It was quickly shared and has gained a staggering 3.5 million views...

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