Selfie-serving: L’Oreal says fake Instagram snaps are good for ...

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Selfie-serving: L’Oreal says fake Instagram snaps are good for business

Boss Jean-Paul Agon hails bottom line as young women need to buy makeup to look like filtered selfies

Jessica Carpani and Jack Hardy

The boss of L’Oreal has claimed Instagram is good for business because young women need to buy more makeup to look like their filtered selfies.

Jean-Paul Agon, the chief executive and chairperson of the parent company of Maybelline, Garnier and Lancôme, said social media features that can digitally enhance appearances were boosting the make-up industry.

His comments were condemned on Monday night as “appalling and irresponsible” by one UK MP, who suggested it would further heap pressure on vulnerable young people...

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