Now they’re Cookin’: Apple targets Netflix universe as iPhone ...

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Now they’re Cookin’: Apple targets Netflix universe as iPhone fades

It's a big strategic shift and a huge first salvo in a pricing war with established streaming giants

James Titcomb, Matthew Field and Ellie Zolfagharifard

Apple has declared a price war on Netflix and Disney by launching a £4.99-per-month video-streaming service designed to reduce its reliance on sales of devices.

The cut-price service was announced at the Steve Jobs Theatre in Cupertino alongside a slew of new iPhone 11 models, touting upgraded, ultra-wide lens cameras and a cut to its entry price to £729 (R13,244).

However, the iPhone announcements were overshadowed by the unveiling of Apple’s new video service, which marks a move towards services over hardware as the iPhone maker seeks to reposition itself amid falling sales of its 12-year-old flagship product...

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