No, you’re not seeing double. It’s the rise of the ‘twinfluencer’


No, you’re not seeing double. It’s the rise of the ‘twinfluencer’

Twins are a social media gold mine, because it’s a niche, and apparently we’re running out of those

Helen Chandler-Wilde

Is it just me or are online influencers doubling in number? No surprise, perhaps, given the rise of “twinfluencers” – identical twin influencers flooding social media.

Flocking largely to Instagram and YouTube, they often play up to their sameness for the audience’s amusement: dancing and singing in sync, trying two different makeup looks at once.

“Twins are fascinating, I do get it,” says Niki Albon, a 27-year-old from Canvey Island, Essex, who runs two YouTube channels with his twin, Sammy. “Two humans who look and think the same; it’s interesting.”..

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