No, you’re not seeing double. It’s the rise of the ‘twinfluencer’
Twins are a social media gold mine, because it’s a niche, and apparently we’re running out of those
Is it just me or are online influencers doubling in number? No surprise, perhaps, given the rise of “twinfluencers” – identical twin influencers flooding social media.
Flocking largely to Instagram and YouTube, they often play up to their sameness for the audience’s amusement: dancing and singing in sync, trying two different makeup looks at once.
“Twins are fascinating, I do get it,” says Niki Albon, a 27-year-old from Canvey Island, Essex, who runs two YouTube channels with his twin, Sammy. “Two humans who look and think the same; it’s interesting.”..