Forget smart cookies, this is how advertisers are snooping on you

World

Forget smart cookies, this is how advertisers are snooping on you

They are using your browser ‘fingerprint’ to track your every move – and there’s nothing you can do about it

Matthew Field

As consumers grow increasingly wary of data harvesting by big technology firms, following scandals such as Cambridge Analytica, ordinary people are trying to stop companies following them around the web.

The problem is that tech firms always seem to be one step ahead of the game.

One of the latest, and most subtle, techniques employed by tech giants and web trackers is “fingerprinting”. This almost undetectable technology was first reported on in 2010, but its prevalence on the open internet has recently rocketed as it has become increasingly sophisticated...

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