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MTN rapped over the knuckles for misleading info on upgrades in ...


MTN rapped over the knuckles for misleading info on upgrades in advert

Advertising Standards Board sanctions cellphone giant, ordering it to clarify its communications with clients

Senior journalist

Cellphone giant MTN has been found guilty of sending misleading advertising to a customer, and ordered by the Advertising Regulatory Board to correct its advertising pursuits in future.

The ruling, made earlier this month, stated that an MTN client had laid a complaint against the cellphone service provider for informing him that he was due for an upgrade, only to try to bill him for early upgrade penalty charges when he went to get his new phone.

Client Edward Richardson submitted that he had received an SMS from MTN on March 1 informing him that he qualified for an upgrade, with no mention of any additional costs. Only when he went to the store was he informed that he would be charged penalty fees for an early upgrade...

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