Big changes are in store for Pick n Pay
Retail chain announces new strategy to tap more into online buyers and less affluent consumers
In what could be the biggest reorganisation of its business in its 55-year history, Pick n Pay has announced sweeping changes to its core retail brand and on-demand online delivery strategy as it ups the ante in the battle for market share in the highly competitive grocery sector.
As part of the changes announced on Tuesday, the JSE-listed retailer will split its core Pick n Pay retail offering into two separate distinct brands as it looks to significantly increase its market share in the discount, convenience and premium market segments over the next four financial years to 2026.
The group, which already has a well-established online grocery platform, is also planning a major acceleration in the on-demand market, announcing it has formed a commercial service agreement with Takealot that will see a dedicated Pick n Pay on-demand grocery service on the Naspers-owned group’s Mr D app. ..