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Under the influencers: teens spoon-fed loads of junk food on ...


Under the influencers: teens spoon-fed loads of junk food on social media

Endless conveyor belt of unhealthy foods touted by influencers has prompted researchers to call for regulations

Senior features writer

Social media influencers are touting more than 13 junk food and drink products an hour to teenagers in Germany, a new study warns. The numbers in SA have not been researched.

Social media also has clout in SA, where more than 12-million users are attracted to the popular teen platforms of TikTok and Instagram, and YouTube has 25-million users, dataportal’s Digital 2022 report on SA shows.

The most common products German influencers are promoting, sometimes several in a post, are chocolate, sweets and other unhealthy foods and beverages — the majority not clearly flagged as adverts...

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