Musician Dave Scott, more popularly known as The Kiffness, may not have a huge profile here at home, but he has built up a massive global following.

While the digital editor and band member who reinvented himself during the pandemic as a YouTuber may not feature much in South African media, he has recently appeared on Good Morning Britain and Voice of America, been pulled into humanitarian aid funding and racked up close to a million subscribers.

“Overseas people see me as I am — someone who stands for peace and unity, and all things that are good. But the media here seems to prefer painting me as a racist,” he said. ..