Brandstorming: brandalism, unfluencers and the changing face of advertising
To sell more products and stay in business, companies need to look at their own bias in their advertising
Critical thinking is a skill that is becoming more scarce.
This is according to Mike Sharman, co-founder of Retroviral, a creative digital agency.
Sharman’s latest book Brandalism: Building brands by vandalising the status quo, launched on Thursday...