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Brandstorming: brandalism, unfluencers and the changing face of ...

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Brandstorming: brandalism, unfluencers and the changing face of advertising

To sell more products and stay in business, companies need to look at their own bias in their advertising

Reporter

Critical thinking is a skill that is becoming more scarce.

This is according to Mike Sharman, co-founder of Retroviral, a creative digital agency.

Sharman’s latest book Brandalism: Building brands by vandalising the status quo, launched on Thursday...

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