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Ad of naked woman is just fine, but not one of woman glugging ...


Ad of naked woman is just fine, but not one of woman glugging wine

Advertising Regulatory Board rules on two sexually explicit ads

Senior journalist

Complaints received by the Advertising Regulatory Board (ARB) relating to two sexually explicit adverts have received different outcomes, with a nude billboard getting the thumbs up and a picture of a woman pouring wine into her mouth deemed offensive.

The ARB this month received two consumer complaints, from Nicci Martin and Karen Carr, objecting to Wine Time Online’s vehicle branding.

The advertisement is featured on the side of a white delivery van. It depicts an attractive woman with her eyes closed and head tilted back, with a stream of red wine pouring from a bottle into her open mouth. The van states “Wine Time” and provides the company’s URL...

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