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SA ads racist, says adman. Nonsense, says IRR

News

SA ads racist, says adman. Nonsense, says IRR

Founder of agency says when black people started to demand transformation they were silenced

Journalist

An advertising executive with more than 20 years’ experience said there was no transformation in the advertising industry.

Louis Seeco, founder of adverting agency elements (https://www.elements.co.za/), made this observation at the SA Human Rights Commission’s (SAHRC) inquiry into alleged racism in the industry.

In its terms of reference, the commission said it wished to investigate the existing landscape within which the advertising industry operates. It said it wanted to establish whether opportunities existed for proactive mechanisms to be introduced to sensitise and align the productions of the industry to the standards of the constitution and associated laws aimed at respect for all of SA’s people...

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