We've got news for you.

Register on Sunday Times at no cost to receive newsletters, read exclusive articles & more.
Register now

SA ads racist, says adman. Nonsense, says IRR


SA ads racist, says adman. Nonsense, says IRR

Founder of agency says when black people started to demand transformation they were silenced


An advertising executive with more than 20 years’ experience said there was no transformation in the advertising industry.

Louis Seeco, founder of adverting agency elements (https://www.elements.co.za/), made this observation at the SA Human Rights Commission’s (SAHRC) inquiry into alleged racism in the industry.

In its terms of reference, the commission said it wished to investigate the existing landscape within which the advertising industry operates. It said it wanted to establish whether opportunities existed for proactive mechanisms to be introduced to sensitise and align the productions of the industry to the standards of the constitution and associated laws aimed at respect for all of SA’s people...

This article is reserved for Sunday Times Daily subscribers.
A subscription gives you full digital access to all Sunday Times Daily content.

Sunday Times Daily

Already subscribed? Simply sign in below.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.