A Cape Town mother wanted to protect her teenage daughter from harmful online content without violating her privacy, so she invented an app to keep her child safe in the digital world.

Rachelle Best, a tech innovator, and her team are the brains behind FYI play it safe, a new  parental app that monitors all the content of children’s online activity in a non-intrusive way. 

The app provides parents with alerts of potential signs of online predator contact, cyberbullying, engaging with content around various mental health issues and accessing adult content without parents needing to do any phone and computer checks. ..