Consumers ditch the sweet life after sour taste of sugar tax ...


Consumers ditch the sweet life after sour taste of sugar tax bites

Study finds that since the introduction of a ‘sugar tax’, sales of sugar-sweetened beverages have dropped


Things are not so sweet in the sugar-sweetened beverage (SSB) industry after a study found consumption dwindled after the implementation, in 2018, of SA’s “sugar tax”. 

The study ( was published last week in Lancet Planetary Health. It was compiled by the South African Medical Research Council’s Centre for Health Economics and Decision Science (Priceless-SA) in the School of Public Health at Johannesburg’s Wits University and the University of the Western Cape (UWC), in partnership with the University of North Carolina in the US. 

Titled Changes in beverage purchases following the announcement and implementation of South Africa’s Health Promotion Levy: an observational study, researchers examined the nutritional data of more than 3,000 households’ purchases before and after the tax to assess any changes in daily sugar, calories and volume of taxed and non-taxed beverages...

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