The sharpening of pencils: Stationery price wars as back-to-school looms
Our five-supplier survey highlights a huge variance in prices for the same items
Hoping that January’s back-to-school stationery buying frenzy will kick-start its recovery, CNA, one of SA’s oldest brands, has slashed the prices of key items on schools’ stationery lists.
The new owners of SA’s 120-year-old iconic stationery company, which has lost massive ground to competitors in recent years, recently sent Sunday Times Daily a spreadsheet of its school stationery items, comparing its prices with the same items advertised by PNA, Makro and Waltons in their Back to School catalogues.
In most cases, its prices were cheaper, in some cases by far, than those of its competitors...