Pull the udder one: Dairy cows can’t be happy, say ad gurus

News

Pull the udder one: Dairy cows can’t be happy, say ad gurus

Cape Town dairy farm ordered to stop describing its cows as ‘happy’ and its treatment of them ‘humane’

Cape Town bureau chief

Dairy farms that routinely “rape” animals have no right to say their cows are happy or humanely treated.

That is the verdict of an appeal panel which was called in after the dismissal of a complaint about a dairy giant’s advertising.

The four-member appeals committee at the Advertising Regulatory Board (ARB) did not pull its punches when it ordered Fair Cape Dairies, of Cape Town, to stop using the words “#HappyCows” and “humane” in its advertising...

This article is reserved for Times Select subscribers.
A subscription gives you full digital access to all Times Select content.

Times Select

Already subscribed? Simply sign in below.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.