Data may now be cheaper but it still ‘expires’. This is why

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Data may now be cheaper but it still ‘expires’. This is why

Vodacom points out that data is not like potatoes, it’s about ‘pipes’, and keeping costs low for poor users

Consumer journalist

Vodacom’s announcement that it is to drop monthly data prices by 30% across all monthly data bundles for contract and prepaid customers from April 1 has revived calls for an end to the much-maligned practice of data expiry.

“How is this a ‘good deal’, Vodacom?” Lance Witten tweeted. “If you can sell data at R19, how is it only valid for a day? It’s not milk. It can’t expire.”

But the network argues that bundles with shorter expiry periods have been instrumental in making data more accessible to customers with “sporadic and limited disposable income”...

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