Be careful: when you buy online you’re on very shaky legal ground

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Be careful: when you buy online you’re on very shaky legal ground

FREE TO READ | Law hasn’t yet decided the nature of ads on social media. This has serious implications for consumers

Consumer journalist

Does an advert that pops up on one’s Instagram profile constitute direct marketing?

It’s an important question because the Consumer Protection Act (CPA) gives consumers a handy “out” when they buy something or enter a contract as a result of being targeted by direct marketing – five business days in which to cancel for a full refund.

A Durban woman, who asked to be identified only as Trish, saw a Flight Centre advert while on Instagram on October 19, and the next day booked and paid R7,536 for Durban to Bangkok return flights, departing on November 24...

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