South Africans shop then drop items online, survey finds
Companies fight to get customers on to their sites, but then don’t bother to make those sites user-friendly
Digital shopping platforms are not taking advantage of the technology, as 71% of SA online shoppers abandon a purchase at the digital till point.
This is a claim by a survey done by digital marketing agency Rogerwilco through survey website Ovatoyo. At least 1,700 people took part in the report, which was released on Monday.
Online consumers who took part have blamed dropping baskets at the virtual door largely on payment failure. This is a big problem, followed by the site speed, inability to find what they are looking for and difficulty in navigating the site. These points affect the likelihood of an end sale, the survey found...