A fibre diet could easily make your head hurt, watchdog warns

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A fibre diet could easily make your head hurt, watchdog warns

Ruling on fibre-to-the-home claim in advert reveals a welter of brain-numbing complexities

Cape Town bureau chief

If you still get confused about which cellphone contract is the best value, be warned: fibre-to-the-home offers are coming to get you.

Mind The Speed (https://www.mindthespeed.co.za/), which describes itself as SA’s newest fibre internet service provider (ISP), has been ordered to withdraw an ad offering “lowest fibre-to-the-home prices in SA”.

But behind the advertising watchdog’s conclusion lies a welter of complexity, not to mention Ts (terms), Cs (conditions) and fups (fair-use policies)...

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