Trunk funk sunk: ad watchdog rejects elephant ‘sanctuary’ complaint
Advertising Regulatory Board disagrees with group's claim the tuskers are exploited for commercial gain
The Elephant Sanctuary, which has 12 animals in three locations across the country, has survived an attempt by animal rights activists to force a name change.
The EMS Foundation – launched in 2014 by Tjaart and Louis Steyn and named in honour of their mother, Elizabeth Margaret Steyn – complained to the advertising watchdog that the organisation “is not a sanctuary in the ordinary sense of the word”.
They told the Advertising Regulatory Board: “The business ... is in fact founded on the exploitation of elephants for commercial gain.”..