Vendor in the soup for claiming food giant stole his idea
FREE TO READ | But Thando Tema, who claims Unilever nicked his smaller Cup-a-Soup idea, is not giving in
Unilever South Africa has written a strongly worded letter to an Alexandra township street vendor who posted a video on social media accusing it of stealing his intellectual property.
In the three-page letter, dated August 6, Unilever’s marketing legal counsel, Amanda Bandle, demands that Thando Tema remove the video from his Instagram account. The video is titled “Ignite Joe Public stole our idea” and shows two packets of Knorr Cup-a-Soup – a 50g packet and a 22g packet. He says it was his idea to make a smaller packet and sell it cheaper to the lower end of the market.
Tema accused both Unilever and Joe Public United of stealing the concept. ..