How the Cape was manipulated into changing its thirsty habits
Think about influencing human behaviour on a large scale and Bell Pottinger springs to mind, but it also can help to avert disaster
The Netflix documentary The Great Hack reveals the new and scary ways in which we’re being manipulated.
It tells the story of how British consulting firm Cambridge Analytica was paid to mine data from hundreds of thousands of people, then influence them how to vote.
The firm was used by the Trump campaign, by Brexiteers, and by a political party in Trinidad and Tobago … before scandal brought the whole edifice crashing down...