Extra! Extra! Independent Media is accused of inflating sales

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Extra! Extra! Independent Media is accused of inflating sales

The company’s advertisers could claim compensation for cooked books, says a marketing analyst

Journalist

An external audit into Independent Media has shown that the company was inflating its circulation numbers for more than a year, with some publications incorrectly claiming tens of thousands of extra sales.

The Audit Bureau of Circulations of South Africa (ABC) released a notice at the beginning of July stating that during a routine check audit, the majority of Independent Media’s newspaper titles, including The Star, the Diamond Fields Advertiser, the Cape Argus and the Cape Times, had contravened the rules.

This happened in the number of copies distributed at schools across the country between the first quarter of 2017 and Q1 2018...

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