SA firebrands: these are the companies with grit for hard times

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SA firebrands: these are the companies with grit for hard times

Despite a depressed economy, big names in telecoms, banking and beer shone in the Brand Finance top 10

Journalist

The country’s top 50 brands continue to show positive growth despite South Africans trimming the fat in the economic downturn.

The Brand Finance report – published last week – revealed the country’s most iconic brands were defying the flat South African economy and recording healthy brand value growth.   

Brand Finance CEO David Haigh said the 5.8% brand value growth was promising for the job market, compared to only 1.2% GDP growth over the same period...

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