Reduce, recycle and re-purpose is millennial mantra


Reduce, recycle and re-purpose is millennial mantra

Changing family dynamics mean young parents recycle goods and spend on experiences, a report reveals

Senior reporter

Millennial parents have no qualms about their children wearing secondhand clothes, sleeping in hand-me-down cots or playing with pre-owned toys.

A Euromonitor International report – examining how millennial parents globally are changing the way they raise their children compared with previous generations – found that these young mothers and fathers would rather share than buy items for themselves and their kids to save money.

“The access economy has evolved alongside millennials, who due to student debt, low starting incomes and the rising cost of living, have pushed back materialistic purchases such as homes and cars compared with previous generations...

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