Shell botched the petrol attendant saga, say experts
The company should have rewarded him before the public did, but instead gave in to 'PR fluff'
The Shell petroleum company badly handled the story of the petrol attendant who helped a motorist in need, according to public relations experts surveyed by Times Select.
Big corporate companies should be cautious not to capitalise on public sentiment – social and public sentiment is bound to land them in a spot of bother if the expectation created does not meet society’s satisfaction, say experts.
Shell has come under fire after one of its petrol attendants, Nkosikho Mbele, showed kindness towards Monet van Deventer, who then launched a crowdfunding campaign...