Boxing clever: Saffers cut pay-TV cord for streaming
Survey shows more South Africans prefer streaming movies and accessing news on social media platforms first
More South Africans are ditching their pay-television subscriptions to stream their favourite series and movies.
The latest PwC Global Consumer Insights survey found that “cord-cutting” – cancelling a pay-TV subscription in favour of an alternative internet-based or wireless service – is becoming increasingly popular globally, including in SA.
The report found that consumers are increasingly using digital technology for more than just shopping.
“There is a revolution occurring in how customers access entertainment and media. For example, 38% of global consumers stream entertainment at least daily ... cord-cutting for entertainment is more than 50%,” said PwC.
In SA, cord-cutting is also becoming increasingly popular, with 22.9% of consumers streaming movies daily, and 23.9% streaming music daily.
The survey assessed the behaviour, habits and expectations of more than 21,000 online consumers in 27 territories.
Durban mom Revashini Naidoo doesn’t regret ditching her pay-TV subscription for online streaming. “Besides being cheaper, streaming is better because there is such a variety to chose from. New series and movies are added weekly. You never have to wait an entire week to watch your favourite series.”
The entire family was entertained “because they have so much to chose from”.
Anton Hugo of PwC Africa said the survey results also showed that the “technological tools available to consumers have put them in a position to demand a tailored, seamless and multi-channel shopping and social media-powered experience”.
When it came to news, 33% of SA consumers, compared with 25% globally, accessed social media first to hear about current events.
“The survey findings are not surprising given how pervasive social media is today,” said Hugo.
The study also found that consumers – bombarded with a multitude of choices – were constantly seeking tools to help simplify their purchasing decisions.
In addition to using digital technology, they also looked to their trusted communities and other experts.
“The findings also confirm that smartphones have become the go-to technology for online shopping, with more than half (51%) of our global sample of consumers saying they use a smartphone to pay bills and invoices online, and the same percentage transferring money online,” said Hugo.
“In South Africa, 63.2% of consumers have used digital channels to pay their bills and invoices in the past 12 months, while 67% have transferred money online.” said Hugo.