Heart of gold: It’s official, Joburg is SA’s city of love


Heart of gold: It’s official, Joburg is SA’s city of love

International survey shows Egoli ranks among the world's top cities to find romance

Senior reporter

It’s official. Johannesburg is one of the world’s best cities to find love.
In the first of its kind, an online global survey by Swedish based moving company Movinga, which looked at the reasons people move to cities, found that Egoli is one of the top cities people move to for love.
The Cities of Opportunity: The Best Cities to Find Love survey, which collated data from numerous websites, looked into the reasons people move.
While it’s clear that employment still remains the number one reason for moving, the heart is also a big driver.
Using data from InterNations – which is designed to help expats connect with each other in new cities – and Spark Networks, the 2018 survey shows that 25% of people relocated globally for love.
Compiling a list of 100 cities, analysts polled 6,000 people, looking at demographics, marital status, age and a city’s friendliness towards the LGBTQI+ community.
Analysts also looked at how easy it is to date in cities, the average cost of going on a date, how “sex positive” a city is, and what men and women want from a partnership.
While pipped to the post by Miami, rated as the number one city to move to for love, along with London, Sweden’s city of Gothenburg, Paris and New York, when it came to Africa, Johannesburg was found to be the city one moves to for love and romance.
Of Johannesburg’s 5.6 million residents, 3.3 million are single, one of the world’s largest single populations. The city also has nearly an equally number of single men and women.
When it comes to what people are seeking from a relationship, according to the survey, Johannesburg’s men want honesty while its women want loyalty.
The average cost of a date in the city of gold is $52.13 [R716], with the city obtaining one of the highest scores when it comes to the ease of online dating, and friendliness towards LGBTQI+ people.
When it came to “sex positivity”, the surveyors looked at factors such as the ease of access to contraceptives, swingers clubs, how sexually active and experimental people are, how much porn they watch and how many sex toys they use. Here, Johannesburg faired fairly poorly, scoring less than five out of 10.
Elizabeth Ryan, Movinga research spokesperson, said the survey was the first of its kind.
“The study is part of a larger series of research projects looking at ‘cities of opportunity’, which is delving into why people move abroad.”
Data for the survey came from different sources, including census reports.
“The research was conducted over two months. Because Movinga helps people from all over the world who relocate from one city to another, and one country to another, they realised there were several key motivators, and wanted to investigate if there was a way that data and statistics could be used to help movers decide where to relocate.
“Employment was the number one reason, but they thought that love could be an interesting way to look at it. Now that the world is shrinking and its becoming easier to move than ever, why not relocate somewhere where you will have a statistically higher chance of finding love?”
When it came to SA, Ryan said none of the country’s other cities ranked highly.
“The results of such a study are always surprising. It came as a surprise that Miami comes ahead of Paris, which is traditionally thought of as being romantic. Miami has a better male female ratio of singles, a better LGBTQI+ love infrastructure and a lower rate of divorce than Paris, which all help Miami to rank higher.”
Movinga’s managing director, Finn Age Hansel, said millions of people migrate for work and education opportunities every year.
“But, one of the last things on their mind while making that decision is whether they will find love.
“While it’s true that you can find love anywhere, in this day and age of data and information, there are some locations where you are statistically more likely, or less likely, to find love.”

This article is reserved for Sunday Times Daily subscribers.
A subscription gives you full digital access to all Sunday Times Daily content.

Sunday Times Daily

Already subscribed? Simply sign in below.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.