Bye Fomo, hello Jomo: Travellers enjoy missing out
More people are searching for off-the-grid destinations
Hyperconnected travellers are finding joy in missing out.
Global market research company EuroMonitor International has found that counter to Fomo (Fear of Missing Out), the Joy of Missing Out (Jomo) is also emerging as a global travel trend as consumers are resisting the “always-on” mentality.
“Desire to unplug is spurred by a need for authenticity, privacy and the enjoyment of face-to-face, live experiences.”
Locally, Thompsons Holidays have increasingly received requests from clients who want to “get away from it all”.
“This is not just a year-end phenomenon, as we get requests for short breaks throughout the year. With many professionals leading a fast-paced life, frequent short breaks are becoming popular to recharge batteries,” Thompson’s spokesperson John Ridler told Times Select.
He said there were many remote locations to choose from, including the Eastern Cape, Madagascar, Reunion, Mozambique, Namibia and the smaller islands in Thailand for travellers to unplug and unwind.
Online accommodation booking agent Hotels.com said the appeal of Jomo and getting off-grid led to an 18% growth in searches for remote destinations compared to last year.
The trend is growing so fast that Hotels.com is putting accommodation up for grabs at the most #RemoteAF hotel for stays during March next year. “You may not be able to pronounce Ittoqqortoormiit, but trust me, you do not want to miss out on this place. Greenland as a destination is really heating up – even though it’s in the negatives most of the time! – as today’s travellers are seeking those rewarding, once-in-a-lifetime experiences,” Hotels.com president Adam Jay said in a statement.
He said the stunning off-grid island was an epic bucket list destination.
“You can go sledding with wolves, kayaking in the Arctic and maybe see the Northern Lights almost from your room.”
In her recent article on Psychology Today, Dr Kristen Fuller explained that combined with pressure from society, the fear of missing out could wear social media users down and decrease their happiness.
“Jomo is the emotionally intelligent antidote to Fomo, and is essentially about being present and being content with where you are at in life.
“You do not need to compare your life to others, but instead, practise tuning out the background noise of the ‘shoulds’ and ‘wants’ and learn to let go of worrying whether you are doing something wrong,” she said. Fuller said once that competitive and anxious space in the brain was freed up, there would be “so much more time, energy and emotion to conquer your true priorities”.