We don’t want to be Black Friday man-bags, cry SA men
Men have turned to social media to rant about their Black Friday woes
Ever thought you’d see the day when more men than women would be discussing shopping?
Log on to social media, where more SA men than women are talking about Black Friday.
However, they are not discussing where to find the best bargains or the logistics of shopping on the biggest day of sales in the country.
They are ranting.
Acumen Media’s analysis shows 52% of online conversations around Black Friday in SA were from men.
“Women are talking about the specials. Men are crying and ranting,” social media analyst Tonya Khoury said.
Most men used the crying and crying-until-you-laugh emojis to describe Black Friday.
Johannesburg electrician Clint August told Times Select he would be just lugging around shopping bags if he accompanied his girlfriend to stores on Black Friday.
“I have no desire to shop, but my girlfriend would want me to go with her. I don’t think that it’s because she wants my opinion on what to buy. It would be for me just to carry all her stuff.”
Kiru Naidoo can linger for hours in a bookshop but barely minutes in a grocery store.
“My clothes are bought by women who know better than I do. This Friday I am going to great lengths not to have a penny pass from my purse. You could call it a lone personal protest against greedy consumerism and the ugly slave history in which Black Friday has its origins,” he said.
Haniff Hoosen said he would much rather “chill” at home than shop.
He may not be “crazy” to go shopping on Black Friday, but he knew that he would be “dragged along kicking and screaming anyway”.
Over the years researchers have found some validity to the generalisation that women enjoy shopping more than men.
A 2013 British survey of 2,000 people found that men became bored after only 26 minutes of shopping, while it took women a full two hours.
The survey found that 45% of men avoided shopping at all costs while 80% didn’t like shopping with their partners.
“Almost half of all spousal shopping trips ended in arguments, with men becoming frustrated, because they bought what they needed straight away, while their partners were still looking and taking too long to make decisions,” Dr Steve Taylor wrote in his article on Psychology Today.