Psst ... Don’t let the Black Friday devil make you do it
Do not spend impulsively in today's economic climate, experts caution
It is perfectly okay not to buy anything on Black Friday.
This is one of the tips from SA’s queen of saving to bargain hunters ahead of Black Friday on November 23.
Earning the title for creating a Facebook group with more than 18‚000 women who are stockpiling groceries in every available storage space in their homes‚ Ncumisa Ndelu warns consumers not to spend money they do not have.
“There is life after Black Friday. Do not get caught up in the hype. If you want something, look around, compare before deciding. The midnight madness is just that, madness, because stores only have eight to 10 items on the shelves anyway,” she said.
FNB Wealth and Investments spokesperson Ester Ochse agrees.
“Don't give into impulsive buying. It might seem like you are saving money, but you are actually spending money on items you don’t need. If you really want to leverage off Black Friday, rather save up during the year and look at what you really need and then buy that on the day only. Just buying for the sake of buying costs more money,” she said.
Shoppers who want more bang for their buck have already started trawling the internet and e-mailing chain supermarkets for Black Friday catalogues.
Nonela Khoza plans to hit the online shops as soon as the clock strikes midnight to buy a cellphone. Her budget is R5,000.
Amber Strong has budgeted R2,000 for non-perishable items such as groceries and toiletries.
“Regarding larger items I may need to buy on account, but only if I find it an especially good deal such as a Telefunken or Samsung TV for under R2,000,” she said.
Strong plans to have a good breakfast and hit the mall at about 11am.
“If I don’t get parking I don’t go in. If I get parking I will go in and check how busy it is. If the queues are snaking through the stores I will leave it. Been there, done it, not again.”
Some consumers are simply not interested in Black Friday.
Janet Musyoka is not excited by the prospects of “bargains”.
“I would love to see 50% off on all appliances, then I would go shopping but again online only. I hate the crowds.”
Prudence Phakula said Friday is just another day for her.
“It will be business as usual for me. I’ve never gone to the shops during Black Friday. It’s not worth it for me.”