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Tourists skip the Taj Mahal for our very own V&A Waterfront


Tourists skip the Taj Mahal for our very own V&A Waterfront

Cape Town tourist spot ranks as one of the top 10 leading visitor attractions in the world

Senior reporter

The V&A Waterfront receives more visitors than the Giza Pyramids in Egypt, Walt Disney’s Magic Kingdom and India’s Taj Mahal.
In fact, Cape Town’s jewel in its crown ranks as one of the Top 10 leading visitor attractions in the world, according to a report from global market research giant Euromonitor International.In a bid to establish whether museums are as popular as other attractions like the Great Wall of China – ahead of International Museum Day on Friday –  Euromonitor looked at the most visited attractions in the world.
Of the top 10 most visited attractions in the world, seven are in China which together attracted 317 million visitors in 2017.
The most visited attraction in the world is the Great Wall in China, attracting 70,4 million people last year.
The Magic Kingdom at Walt Disney World in Florida, US did not make the Top 10 list. It attracted over 20 million visitors last year.
The most visited museum in the world is the War Remnants Museum in Vietnam, bringing to its doors 15 million people.The V&A Waterfront – which ranked ninth globally as a leading visitor attraction – enjoyed over 25 million visitors and topped the list for the Middle East/Africa category, ahead of the Giza Pyramids’ 7.7 million people visiting the site.Global travel attractions were valued at $254.6-billion in 2017, securing the attention of over 14.8 billion people.
Cultural, heritage and museums accounted for 45% of total visitor attractions globally.
According to Euromonitor, companies such as Lava Lab, based in Amsterdam, have sought to make museum experiences as interactive as possible with the use of apps, social media and virtual reality.“Innovations for the Van Gogh Museum and Amsterdam Museum, such as sending push notifications to handheld devices when visitors walk past exhibits, has strengthened the allure to this tech-minded demographic.
“The UK museum industry is viewed as a pioneer in embracing technology. Government-funded national museums such as The British Museum, V&A and Tate Galleries publish and incorporate digital strategies as an essential part of their operations,” the report stated.

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