Local is suddenly not so lekker at the box office
A 35% drop in takings seems to show South Africans have a greater fondness for foreign films
South African films only raked in R45.2-million at the local box office last year – the lowest recorded revenue since 2011.
According to the National Film and Video Foundation’s (NFVF) annual box office report for 2017, there was a 35% decline at the box office compared with the previous year. It seems South Africans aren’t as interested in local films as they are in international releases.
A total of 222 films were released last year, of which 23 were South African productions. The 23 local films raked in R45.2-million at the box office. Of the South Africans films released last year, 13 were Afrikaans films, reaffirming the domination of Afrikaans language films in the market.
The total box office revenue for 2017 was R1.19-billion, a 5% increase from the previous year.
The highest-grossing local film was Keeping up with the Kandasamys, which was released in March and earned more than R16.3-million. This was followed by Vuil Wasgoed, which earned R3.8-million. Vaselinetjie came in third earning R3.7-million, and Kalushi ranked fourth, taking R3-million at the box office.The highest-earning local films according to genre were in comedy (R24.2-million), followed by drama (R14.1-million) and history (R2.6-million).In its report, the NFVF highlighted the concern about the “very poor” performance of local films at the box office and the idea that South African audiences are not as responsive to local films as they are to international films.
“Locally produced films have been struggling to compete with the increased inflow of foreign film releases as foreign films are better received by the South African audience,” said the report.
“The box office revenue performance of domestic films is worrying as the loss of revenue deprives filmmakers of the opportunity to break even and make profit; however, there are exceptions of a few films.”Top 10 SA films released in 2017
Keeping up with the Kandasamys – R16.3-million Vuil Wasgoed – R3.8-million Vaselinetjie – R3.7-million Kalushi – R3-million Beyond the River – R2.7-million Krotoa – R2.5-million Kampterrein – R2.1-million Jagveld – R1.9-million Nul is Nie Niks Nie – R1.4-million Love by Chance – R1.3-millionTop 20 films released in 2017
The Fate of the Furious - R72.8-million Jumanji: Welcome to the Jungle - R55-million Despicable Me 3 - R45.8-millionBeauty and the Beast - R37.8-million Fifty Shades Darker - R32.9-million Star Wars: The Last Jedi - R31.8-million Thor: Ragnarok - R31.6-million Spider-Man: Homecoming - R31.3-million Justice League - R30.7-million The Boss Baby - R26.8-million Pitch Perfect 3 - R23.1-million XXX: The Return of Xander Cage - R22.9-million Girls Trip - R21.9-million Wonder Woman - R20.5-million Transformers: The Last Knight - R20.5-million Baywatch - R20.4-million Guardians of the Galaxy - R20.2-million IT - R19.9-million Kong: Skull Island - R19.6-million The Emoji Movie - R18.5-million