Love is like a red, red rose ... and so is SA today
Valentine's Day trade is blooming
South Africans have pockets as deep as their love this Valentine’s Day.
From almost R5,000 splurges on roses to spending millions of rands on rings, lovers are not putting a price on love – even if they have more than one Valentine.
Online florist and gift delivery company NetFlorist’s business has grown by 1,400% in the run-up to Valentine's Day as more than 200,000 red rose stems have already been ordered.
The favoured red rose arrangements costs up to R4,899.95 excluding delivery.
“There are really great messages on the cards and some men are sending gifts and flowers to more than one woman,” NetFlorist marketing manager Thalissa Pillay said.The most expensive gift ordered from NetFlorist so far is a 9ct white gold diamond and pearl necklace valued about R8,900 but it has nothing on the R2.2-million 5ct ring purchased from Mark Gold jewellery shop in Durban.
Owner Dean Gorrie said due to political positivity, more people were feeling better about spending money on jewellery.
“Our most popular Item is the Mark Gold puzzle ring called the Diamond Roll. It is priced at R45,400," he said.
The annual Mastercard Love Index – created by analysing credit, debit and prepaid transactions over the Valentine periods from 2015 to 2017 – has revealed that most popular way to a lover’s heart is through their stomach.Fancy date nights takes the top spot globally with 40% share of spend and 75% of transactions in 2017.
But flowers still remain a symbol of romance.
Transactions from over 200 territories across the globe show that lovers are opting for just a single rose instead of elaborate bouquets.
“Valentine’s Day is an example of where it’s sometimes a much better investment to buy that ridiculously expensive bunch of roses because the return you’re going to get is going to be much better than the return you're going to get on a very good investment on the stock exchange,” economist Dawie Roodt said.
He said while life was not about money, lovers should make responsible decisions too.
“So maybe the return you are going to get for a bunch of red roses is going to be good but does it fit into your budget?
“You have to be realistic about certain things. Judge if the kind of return you're expecting fits in with your budget constraints.”