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Yay to art vibing with fashion in H&M’s latest local ...


Yay to art vibing with fashion in H&M’s latest local collaboration

Russell Abrahams, the artist behind Yay Abe, is bringing the retailer’s pieces to life with love and flowers


H&M has garnered fame for its sustainable efforts and worked with top South African fashion designers. Now it’s tapped Russell Abrahams for its latest collaboration.

For the uninitiated, Abrahams is the brainchild behind multidisciplinary art studio Yay Abe, which focuses on creating opportunities and space for artists, with a focus on creators of colour. 

As part of the Yay Abe x H&M collaboration, Abrahams has worked with the retailer on a collection of items that is a “celebration of people and good vibes”...

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